Gaining Industry Insight: My Internship Experience at Mud Mile
By Francisco Vizcarrando
As I began my internship at Mud Mile Communications, I anticipated gaining insights into the operations of an advertising agency, but the experience far exceeded my expectations. From day one, the Mud Mile team made it clear that they were committed to providing me with a range of opportunities, encouraging my growth and exploration across multiple facets of the business. This supportive environment allowed me to gain hands-on experience in various projects and roles.
Key Projects
During the summer, I had the opportunity to play an integral role in developing and executing digital marketing campaigns. This included email marketing strategies as well as contributing to the creation of engaging content for various platforms, including blog posts, videos, and social media graphics.
In addition to these projects, I was given unique opportunities to expand my experience beyond the day-to-day tasks:
- I assisted with photoshoots
- I attended a grand opening event
- I even shadowed professionals at KELO News
These experiences gave me a broader understanding of the marketing and media landscape and will undoubtedly shape my career for years to come.
Lessons Learned
Working alongside a talented and collaborative team at Mud Mile, I contributed to public relations, project management, and content development efforts. A particular highlight was assisting with recurring employee spotlight features for Silverstar Car Wash and social media campaigns for Oh My Cupcakes!, which helped strengthen brand visibility and engagement.
One aspect that stood out was the open, barrier-free dynamic between upper management and the rest of the team, fostering an environment of collaboration and support.
Through these experiences, I gained valuable insights into campaign strategy, content creation, and the importance of teamwork. I learned how to optimize marketing efforts using data-driven insights and create content that resonates with target audiences. These lessons have broadened my skill set as well as reinforced my passion for marketing.
Career Pathways
The diverse range of opportunities I experienced—from managing digital campaigns to hands-on work with content creation and public relations—has shaped me into a versatile and skilled professional. These experiences have expanded my expertise and boosted my confidence, ensuring I can stand out in the competitive job market, no matter where my career takes me.
One of the most rewarding aspects of this internship has been discovering the many different paths that marketing offers, from strategy to creative execution. Mud Mile Communications has shown me how diverse the field truly is, which has made me feel more confident about my future, knowing I have a wide range of opportunities to explore. This internship has not only solidified my passion for marketing but also provided me with a strong foundation that will serve me well in future endeavors within the industry.
Looking Ahead
As I enter my senior year, I am excited to continue working with Mud Mile Communications while balancing my academic responsibilities. This internship has given me the confidence to tackle future challenges, and I look forward to applying what I’ve learned both in my studies and future professional endeavors.