What Does It Mean to Be a Google Partner?

Did You Know Mud Mile is a Google Partner?

It’s true: Mud Mile is an official Google Partner. And while we want to say it’s no big deal (we’re Midwesterners, after all), it actually is. Being a Google Partner means we’re certified experts who have met Google’s highest standards for digital marketing success. The best part is that we get to bring our hard-earned knowledge directly to the partners we work with.

What’s a Google Partner?

The Google Partners program is Google’s way of recognizing agencies that know their stuff. Essentially, it’s an acknowledgement that we’ve met Google’s standards for performance, expertise, and client success.

To earn the shiny Google Partner badge, we had to prove our proficiency in Google Ads. That includes passing certification exams (yes, we had to study!), managing consistent ad spend across our client accounts, and delivering strong results.

Why it matters

Did we need to become a Google Partner? No. But we’ve always been overachievers, especially when it comes to the results we get for our partners.

As a Google Partner, we get access to tools, resources, and support that other agencies don’t. These include:

• Education and insights: Google likes to keep things interesting (IYKYK). Being a Google Partner means we stay up-to-date on these changes through livestreams, on-demand training, and other educational resources.
• In-depth specializations: All Google Partners need to have certified account strategists with specializations in certain areas. Our team holds Google certifications in Search, Display, Video, and Growing Offline Sales.
• Custom recommendations: We get custom account recommendations we can use to improve our clients’ Google Ads campaigns for better results.
• Technical support: If something goes wrong, we have a direct line to Google for technical support and assistance. We won’t get stuck waiting on hold, which means we can solve problems fast.

Most importantly, we chose to become a Google Partner to make sure we’re spending our clients’ ad budgets as effectively as possible. It’s another tool to help us deliver maximum value to our partners — which is really at the heart of what we do.

Our Google Partner status isn’t just a badge we earned for fun. It’s an essential part of the digital strategy and expertise we bring to our partners every single day.

Want to learn more about the Google-certified results we can achieve for your brand? Let’s set up a time to chat.