Why a Fractional CMO or Marketing Team May Be the Right Way Forward
Think you need a full-time chief marketing officer or a pie-in-the-sky budget to make an impact with your marketing? Think again.
A fractional CMO or marketing team can give you senior-level strategy and execution without the full-time cost. Let’s break it down.
What Is Fractional Marketing?
Fractional marketing might sound like a complicated math problem, but it’s actually pretty simple. In this context, fractional marketing means getting access to an experienced CMO or a team of marketing experts on a part-time or contractual basis.
A fractional CMO or marketing team can work with your business on a single project, or they can offer ongoing strategic support. It’s a win-win solution for businesses that want to scale their marketing strategy without hiring permanently or adding overhead.
Why Does Fractional Marketing Make Sense?
For businesses looking to grow quickly, the traditional model of hiring might feel too slow or overly complicated. It can also be very expensive. The U.S. Small Business Administration estimates the actual cost of a new employee to be 1.25 to 1.4 times their salary.
On the other hand, a fractional marketing team brings a whole host of benefits (without you having to pay for their benefits):
- Speed and efficiency: Skip the months you would have spent on hiring and onboarding. A fractional team can plug in and start working almost immediately.
- Scalability: Working with a fractional team allows you to scale support up or down as your marketing needs change.
- Cost-effective investment: Maybe your business can’t afford to hire a top-level marketing executive. A fractional approach can give you access to a true marketing dream team — without the hefty overhead.
How We Do Fractional Marketing at Mud Mile
At Mud Mile, we work fractionally, but we show up fully. That means we focus on:
- Business goals: Before we begin, we’ll ask questions (seriously, a lot of questions) to make sure we understand your business goals. Then we build a plan to get there.
- Integrated collaboration: Once we have a plan, we become an extension of your team. We offer both strategic vision and hands-on support with all areas of marketing, including content creation and placement.
- Marketing insights: We’re not some mysterious Oz-type figure, pulling strings behind a curtain. With regular check-ins and reporting, we let you see what’s working and where you can go next.
We’re committed to being a true partner for the businesses that choose to put their trust in us. Here’s what Dr. Adeeti Gupta, our partner at Walk In GYN Care, had to say about our fractional support model:
“With Mud Mile, it’s a true partnership, they’re responsive, creative, and incredibly easy to work with. It feels like they’re invested in our growth and success, which really makes a difference.”
Fractional and Modular: The Perfect Match
One of the most important things we bring to every partnership is our Modular Content Strategy, or MCS. Instead of delivering one-and-done assets for each project or campaign, we create entire libraries of reusable content that businesses can mix, match, and repurpose.
The MCS is the perfect match for our fractional approach, because it gives us a way to create repeatable storytelling that works now and in the future. With the MCS, your business can scale faster without additional investments of your time, energy, or money.
If your business is growing, a fractional marketing team may be the solution you need to boost your marketing without hiring a high-paid CMO.
Want to learn how Mud Mile can partner with your team for fractional support? Let’s chat.