Summit League

Digital MVPs: How Mud Mile Delivers Results for the Summit League

day event

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Min Turn Time

Partner since

2019

Quick Stats:

Partner: The Summit League

Event: Men’s and Women’s Basketball Tournament in Sioux Falls, South Dakota

Partner since: 2019

Mud Mile’s role: Storytellers and story sellers, digital content team, hype squad

Key Wins:

Nearly 150,000 impressions on social media in 2025
60,000+ video views over the five-day tournament
Highlight videos posted within 5–10 minutes of the final buzzer
Major digital exposure for corporate sponsors

Since 2019, Mud Mile has been courtside at the Summit League’s annual basketball tournament to capture every moment on the road to March Madness. We’ve become an essential part of the team, telling and selling stories to get fans excited, boost attendance, and amplify sponsors’ digital exposure.

The Goal: Go Beyond the Broadcast

When we first partnered with the Summit League, they had solid TV coverage for the men’s and women’s basketball tournaments. But we saw an opportunity to go further and reach fans on digital screens too.

We worked closely with the league on ways to engage with fans in real time, convert followers into ticket holders, and create new digital assets for sponsorships.

The Game Plan: Instant Highlights and Insta-Worthy Content

We follow a similar game plan for each Summit League tournament. It looks like this:

Pre-produce hype videos to build excitement for the tournament
Create motion graphic templates for social media and sponsorship opportunities
Post professional highlight videos within minutes of each game’s final buzzer
Provide all our raw footage to the league, which they can reuse and share with individual teams

Not only do we deliver tons of content before and during the tournament, but we also provide assets the league can use well after the championship celebrations. It’s all part of our Modular Content Strategy, making sure our partners get the most value from their investment.

The Final Score: Real Results, More Value

The results of Mud Mile’s partnership with the Summit League? Well, we’d call them a slam dunk.

We’ve grown the league’s reach on social media, generating 147,554 impressions in 2025.
Over the past three years, the average reach per post has increased by 48%.
During the most recent tournament, our videos had 60,094 views on the league’s social media channels.

Year after year, Mud Mile has done a fantastic job in promoting our basketball championship with their cinematography skills,” says Summit League Commissioner Josh Fenton. “Each year, we can’t wait to see what Mud Mile and their team have in store in showcasing our fine student-athletes, schools, and fans.

Post-Game Recap: A Winning Partnership

At Mud Mile, we’re not just cranking out content. We’re telling and selling stories that deliver real results for our partners. For the Summit League, that means hyping up fans, building sponsor value, and creating a long-term strategy for digital growth.