How To
The Digital Pyramid: Building a Digital Program
Building a strategy that works in the long term and maximizes your investment in paid tools is not that different from building a house or other structure. You need a solid foundation to build on, and you need to address those foundational elements before adding on. The Elements The digital pyramid is made up of…
Read MoreWhat’s The Beef With Content?
We don’t know who needs to hear this, but video doesn’t always have to be an epic production. Who could have guessed a marketing agency that decorates its office with fancy trophies earned for their (checks notes) epic video productions would be the ones to tell you? Mud Mile CEO Jolene breaks it down for us with…
Read MoreUnraveling Threads
Last week the Meta overlords released Threads, their long anticipated rival to Twitter. It’s hard to stomach *another* social media platform, but brands are wise to give this one serious consideration. More than 5 million users signed up in the first four hours the platform was live, and, at the time of publication (a mere…
Read MoreDigital Done Better: Social Media Audits
It sounds tedious (maybe even painful), but it’s essential: a social media audit is the process of reviewing your business’ social media metrics to assess growth and engagement opportunities and identify what can be done to improve your social presence and audience connection. As they say (whoever they are), you can’t improve what you don’t…
Read MoreThe New Instagram: What The Latest Changes Mean For You
Did your Instagram experience update this summer? The popular social media platform, beloved up until recently for being THE place to share photos from your tropical vacation, perfectly posed pups, and the visually stunning dinner you just threw together last night, started rolling out some major changes to how your content is displayed (and what…
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