The Digital Pyramid: Building a Digital Program
Building a strategy that works in the long term and maximizes your investment in paid tools is not that different from building a house or other structure. You need a solid foundation to build on, and you need to address those foundational elements before adding on. The Elements The digital pyramid is made up of…
Mud Mile Named a Top Small Business Honoree by the U.S. Chamber of Commerce
OMAHA – The U.S. Chamber of Commerce announced today Mud Mile Communications is one of America’s top 70 small businesses, selected from among a record-breaking 15,000+ applicants for its annual “America’s Top Small Business” Awards. Mud Mile Communications, a content marketing agency with offices in Omaha, Neb. and Sioux Falls, S.D., is among the top…
What’s The Beef With Content?
We don’t know who needs to hear this, but video doesn’t always have to be an epic production. Who could have guessed a marketing agency that decorates its office with fancy trophies earned for their (checks notes) epic video productions would be the ones to tell you? Mud Mile CEO Jolene breaks it down for us with…
Unraveling Threads
Last week the Meta overlords released Threads, their long anticipated rival to Twitter. It’s hard to stomach *another* social media platform, but brands are wise to give this one serious consideration. More than 5 million users signed up in the first four hours the platform was live, and, at the time of publication (a mere…
The Dirt: The Three Pillars of Storytelling
The Dirt is a new series from Mud Mile’s team where we ask each other to dig in to what they do best. In this edition, CEO Jolene Loetscher discusses the The Three Pillars of how Mud Mile approaches storytelling: Want to talk more about this with Jolene? Let’s connect and see what we can…
Mud Mile Supports Community Counseling Program with Modular Content Strategy
“I was really struggling.” “I was depressed.” “I was having panic attacks in the middle of class.” This is what we heard from some of the students who got the help they needed from Methodist Hospital’s Community Counseling Program. They’re not alone in feeling this way. Kids are feeling more pressure and stress, and with…
Adrenaline Sports Marketing Wins The Summit League Championships!
Just kidding, but we feel like we did! Adrenaline Sports Marketing, our sports marketing division, just wrapped up five days at the Denny Sanford Premier Center in Sioux Falls, S.D. producing sizzling content for The Summit League Basketball Championships. Our crew created videos that the league posted just minutes after the final buzzer for all…
Adrenaline Sports Marketing Wins at Nebraska AAF Awards
The whole Mud Mile team is celebrating! Our sports marketing division, Adrenaline Sports Marketing, was recently awarded two ADDY Awards for their work with our partners for hype films. The Nebraska AAF (American Advertising Federation) recognized our work with the North Dakota State University Women’s Basketball team (#GoBison!) and the University of North Dakota Football…
A Super Bowl Ad Calls For a Super Strategy
Super Bowl LVII may have come and gone (well, maybe not all the calories from cheese dip 🧀 that some of our Mud Mile team took down), but one of our partner stories will keep going. We worked with the team at Legacy Law Firm to produce a television commercial that debuted during the Super Bowl on February…
Adrenaline Sports Marketing and Summit League Team Up Again
SIOUX FALLS, S.D. – Summit League officials announced that they will once again partner with Adrenaline Sports Marketing (ASM) to provide fans with specialty content during and after the 2023 Summit League Men’s and Women’s Basketball Championships. ASM will once again create a series of 60-second video packages from all 18 games at the basketball championships set…
2022 Digital Report Card: Organic Social Media Performance
2022 was a big year in a lot of ways here at Mud Mile. One of our most notable changes is the aggressive expansion of our Digital Marketing division. We worked with our partners to craft and execute digital advertising strategies that had a real impact. We’re proud to present their successes and learns in…
Do You Have Adrenaline?
Our sports division, Adrenaline Sports Marketing, just celebrated its fourth year of fueling sports teams, athletes and brands with dynamic – some would say explosive – content for stadiums, arenas, and social media feeds. And this was our most thrilling year yet. We’ve been fortunate to add professional brands like the Cleveland Guardians and PGA Tour Champions to our…
