The Dirt: The Three Pillars of Storytelling
The Dirt is a new series from Mud Mile’s team where we ask each other to dig in to what they do best. In this edition, CEO Jolene Loetscher discusses the The Three Pillars of how Mud Mile approaches storytelling: Want to talk more about this with Jolene? Let’s connect and see what we can…
Mud Mile Supports Community Counseling Program with Modular Content Strategy
“I was really struggling.” “I was depressed.” “I was having panic attacks in the middle of class.” This is what we heard from some of the students who got the help they needed from Methodist Hospital’s Community Counseling Program. They’re not alone in feeling this way. Kids are feeling more pressure and stress, and with…
Adrenaline Sports Marketing Wins The Summit League Championships!
Just kidding, but we feel like we did! Adrenaline Sports Marketing, our sports marketing division, just wrapped up five days at the Denny Sanford Premier Center in Sioux Falls, S.D. producing sizzling content for The Summit League Basketball Championships. Our crew created videos that the league posted just minutes after the final buzzer for all…
Adrenaline Sports Marketing Wins at Nebraska AAF Awards
The whole Mud Mile team is celebrating! Our sports marketing division, Adrenaline Sports Marketing, was recently awarded two ADDY Awards for their work with our partners for hype films. The Nebraska AAF (American Advertising Federation) recognized our work with the North Dakota State University Women’s Basketball team (#GoBison!) and the University of North Dakota Football…
A Super Bowl Ad Calls For a Super Strategy
Super Bowl LVII may have come and gone (well, maybe not all the calories from cheese dip 🧀 that some of our Mud Mile team took down), but one of our partner stories will keep going. We worked with the team at Legacy Law Firm to produce a television commercial that debuted during the Super Bowl on February…
Adrenaline Sports Marketing and Summit League Team Up Again
SIOUX FALLS, S.D. – Summit League officials announced that they will once again partner with Adrenaline Sports Marketing (ASM) to provide fans with specialty content during and after the 2023 Summit League Men’s and Women’s Basketball Championships. ASM will once again create a series of 60-second video packages from all 18 games at the basketball championships set…
2022 Digital Report Card: Organic Social Media Performance
2022 was a big year in a lot of ways here at Mud Mile. One of our most notable changes is the aggressive expansion of our Digital Marketing division. We worked with our partners to craft and execute digital advertising strategies that had a real impact. We’re proud to present their successes and learns in…
Do You Have Adrenaline?
Our sports division, Adrenaline Sports Marketing, just celebrated its fourth year of fueling sports teams, athletes and brands with dynamic – some would say explosive – content for stadiums, arenas, and social media feeds. And this was our most thrilling year yet. We’ve been fortunate to add professional brands like the Cleveland Guardians and PGA Tour Champions to our…
2022 Digital Report Card: Email Performance
2022 was a big year in a lot of ways here at Mud Mile. One of our most notable changes is the aggressive expansion of our Digital Marketing division. We worked with our partners to craft and execute digital advertising strategies that had a real impact. We’re proud to present their successes and learns in…
City of Sioux Center and Sioux Center Chamber Get $10,000 Grant for Video Campaign
Story courtesy Sioux City Journal, by Mason Dockter. SIOUX CENTER, Iowa — The Sioux Center Chamber of Commerce and the City of Sioux Center have received a $10,000 grant from the Iowa Tourism Office to continue a video campaign promoting the Sioux County community. Barb Den Herder, CEO of the Sioux Center Chamber, said the Chamber and…
2022 Digital Report Card: Digital Ads Performance
2022 was a big year in a lot of ways here at Mud Mile. One of our most notable changes is the aggressive expansion of our Digital Marketing division. We worked with our partners to craft and execute digital advertising strategies that had a real impact. We’re proud to present their successes and learns in…
Quality AND Quantity: The Case for Mud Mile’s Modular Content Strategy™
When talking to potential clients about content creation, we’re often asked what’s more important: high quality or high quantity? At first blush, it seems like a fair question. Under most agency models, you’re forced to choose one. Most agencies charge so much, you either need to pick a couple high quality videos that may only…
